The Synergy Project - The philosophy of the Synergy Project

Synergy Project was a magical indoor festival, combining musicians, DJs, VJs, performers, and artists from all corners of creativity, joined by various proactive NGOs and charities with the expressed aim to make a difference.

The Synergy Project strived to create an optimistic approach in raising awareness on the many crucial issues affecting our world today. The events gathered some of the UK’s leading creative multimedia organizations joined by international NGOs such as Oxfam, Survival, Speak, Ecoshelter, WDM, Down2Earth, Greenpeace, Campaign Against Climate Change to provide just the right mix of open hearted enjoyment and meaningful reflection for a new direction.

In a society which generally perceives clubbing as a form of escapism associated with values of transgression, The Synergy Project re-invented the clubbing experience by transforming it into an ‘educational’ tool, associating healthy values of sustainability and social justice to strong role models such as respected artists and performers of the entertainment industry. Creating awareness with more efficient means to reach directly a young audience that might be otherwise reluctant to receive, respect, and incorporate such messages when proposed by conventional sources.

The Collaborating Organizations

The Synergy Project functioned as an umbrella organization, bringing together some of the most forward thinking organizations within the alternative and creative scene. By inviting a diverse spread of musical genres and productions to each event, Synergy aim was to bridge the gap between musical scenes and their respective followings, whilst creating an atmosphere of inclusion and tolerance. Each event presented a good balance of core partner organisations as well as guest groups.

a sentence about your site

In line with The Synergy Project’s declared objectives many Non-Governmental Organizations (NGOs) and Charities were invited to take part in the events. These organizations benefit by having access to a largely open minded crowd which otherwise might not feel inspired to take an interest in their important work. There were many different levels of possible collaboration, from the entry level of holding a simple awareness stall, up to collaborating with Synergy's production team to host an entire room.

Furthermore the Project aimed to support NGOs etc in the development of creative ways to present their messages – connecting them to artists from the wider community. The Synergy Project provided support, both organizationally as well as financially, for creative proposals that serve such purpose. NGOs were also encouraged to take on the task of managing an entire area – with the support of the Synergy Project team.

As part of the open debate policy The Synergy Project featured talks and debates relevant to many of the issues we feel are crucial to our day and age. These debates can also lead to self-critical reflection, considered by Synergy a vital element to avoid the ever present thread of stagnation or a veering of the declared ethical course.

Bridging the gap between performers and the audience is one of the founding principles on which Synergy was built – this was achieved by:

Hosting various workshops per event – often dance or theatre based - Allowing for open mic sessions - Facilitating open drum circles - Allowing for participation in open debates - Providing stages for dance to take place spontaneously - Hosting processions that involve the participants creatively

Offering a wide arrange alternative techniques such as Shiatsu, Reiki, Massage and Reflexology to name just a few, the healing area provided a space where people could enjoy relaxation and health/stress awareness therapie. Taining workshops and information about alternative health practice and contacts with healers throughout the country are provided. Synergy also utilized a large crew of welfare staff who's primary focus is to ensure that attendees have the best possible/safest of times.

Synergy strived to maintain a dynamic musical orientation. With 5 rooms to play with each event presents an eclectic journey across many genres of sound. From pumping psychedelic trance, to melodic ambient soundscapes, downtempo/dubby grooves, uplifting breakbeats, intricate glitchy electronica, and funky nu-jazz live bands just to name a few.

Video

Acknowledging the power of images as a means of communication , Synergy collaborated closely with some of the Uk's leading video production organizations to provide cutting edge visual installations, screening inspiring images & messages alongside awareness raising short films.

For 5 years the Synergy Project continued to inspire people from all walks of life to re-evaluate their views on club culture and beyond… Now the project has come to an end but the production team and collaborating organizations responsible for these events are working on a new exiting project, stay tuned on our mailout to find out more =)